BRANDING & ADVERTISMENTS
Here is collection of assets and graphics I’ve created for various brands. This showcase highlights the versatility and creativity I bring to each project, ensuring that the visual elements align with the unique identity and goals of each brand. From conceptualization to final execution, I’ve crafted these pieces with a keen eye for detail and a passion for impactful design. Explore the diverse range of work that demonstrates my ability to blend aesthetic appeal with strategic brand communication.
Hyundai
As a digital marketer for a Ontario Hyundai, I crafted visually engaging graphics that showcased the brand's innovation, reliability, and modern aesthetic. By focusing on compelling graphic design, I enhanced the dealership's online presence, strengthened brand identity, and effectively conveyed the dynamic and forward-thinking nature of the Hyundai brand.
Ontario Hyundai logo
Updated Logo
Original Logo
Upon starting with Ontario Hyundai and reviewing the brand guidelines, I discovered that the store's logo was outdated and no longer compliant with the updated standards.
I proposed a new, streamlined design, which was subsequently approved by Hyundai Canada.
With the brand’s iconic deep blue, Hyundai emphasizes a commitment to their image. This distinctive color represents the brand's reliability and modernity, encouraging a sense of trust and confidence among customers. Hyundai's branding strategy leverages this deep blue to create a cohesive and recognizable visual identity that resonates across all marketing materials and communications.
Banners & Ads
The specials used for the site and social channels are no different, using the same colors with a modern and simplistic design. Made in both Adobe Illustrator & Photoshop, 2024
Graphics made to use as hero images for email campaigns. Made in both Adobe Illustrator & Photoshop, 2024
As a digital marketer for Mercedes-Benz of Fresno, I embraced the responsibility of embodying the brand's essence of luxury, performance, and innovation in every campaign I put together. My goal was to ensure that every visual element reinforced the dealership's high standards and resonated with our discerning audience. By blending strategic marketing insights with compelling graphic design, I elevated the dealership's online presence, strengthened brand identity, and engaged customers with the allure of the Mercedes-Benz experience.
Mercedes-Benz
When I first started with this brand, it was clear to me that the store was not adhering to the brand guidelines set forth by Mercedes-benz USA. The Logo was the first thing I updated.
The Mercedes-benz of fresno Logo
The updated Logo
I consulted the brand guidelines, and resubmitted it to Mercedes-Benz USA for approval (It was approved!). I simply used changed the logo color and made it so the space between the text and emblem was equivalent to the diameter of the star.
The original (noncompliant) LOGO
Before I became the Digital Marketing Specialist for this store in 2022, the logo lacked cohesion. The typeface was in a random shade of blue, and the text was uncomfortably close to the brand’s star emblem.
Use of the updated logo in a bus-stop Ad Mockup.
HOMEPAGE BANNER EXAMPLES
INLINE BANNER AD EXAMPLES
Keeping that laid-back California vibe.
Sprinter Van Web Ads
Advertising for Mercedes-Benz Sprinter vans involves a unique design approach compared to their luxury cars, as it caters to a competitive market of business owners rather than traditional luxury car buyers. The design emphasizes practicality and efficiency, highlighting the functionality and versatility of the vans through more energetic, straightforward visuals.
Here are two separate Mercedes-Benz Sprinter Van campaigns, with six different Ads/banners is each set to be displayed on a variety of screen sizes and devices. Illustrator, 2023.
TOYOTA
As a digital marketer for two distinct Toyota dealerships, I tailored my approach to reflect their unique brand identities. At Wilsonville Toyota in Oregon, a well-established brand with 20 years of history, I embraced a more playful and engaging design style. Each graphic element, from lively advertisements to vibrant promotional materials, captured the dealership's approachable and community-oriented spirit while highlighting Toyota's renowned quality and reliability.
Banners & Ads
A Toyotathon homepage banner made with space in the middle for a floating search bar overlay. Photoshop 2022.
Print Ads
Here are two examples of magazine Ads for print that I had made for the Portland International Auto Show. Created in Photoshop, 2022.
In addition, my work for Bank Street Toyota in Ontario, Canada, required a slightly cleaner, but still fun aesthetic. Here, I focused on creating sleek, polished visuals that conveyed professionalism and sophistication, aligning with the dealership's modern and refined image. By adapting my graphic design strategies to suit each dealership's distinct personality, I successfully enhanced their online presence, strengthened brand identity, and effectively engaged a diverse customer base with the promise of the Toyota driving experience.
YouTube Channel assets
The red-orange gradient was utilized for Bank Street Toyota’s YouTube channel to create a vibrant and cohesive visual identity. Below are examples of thumbnails and the YouTube banner image designed for their channel.
A few early examples simple vehicle images I put together for Bank Street Toyota Leasing Specials. Created in Photoshop, 2021.
BMW
As a digital marketer for Elite BMW in Ottawa, I focused on creating visually sophisticated graphics that captured the brand's luxury and performance. Each design element, from sleek advertisements to elegant promotional materials, was crafted to reflect BMW's commitment to innovation and excellence. By emphasizing clean lines and high-quality visuals, I enhanced the dealership's online presence, strengthened brand identity, and effectively engaged customers with the allure of the BMW driving experience.
Vehicle lease special images for an email campaign, and a Black Friday mockup of a Sale banner we had for their apparel department. Both made in Photoshop, 2022.
Inline Banners
For a private event hosted by Elite BMW, I crafted an exclusive invitation flyer for our top clientele in the Québec region. The flyer, designed to reflect the sophistication and luxury associated with BMW, was put together in both English and French, in collaboration with a skilled translator. The invitation highlighted the evening's luxury catering, entertainment, and it’s relaxed atmosphere, ensuring it resonated with our elite guests. This attention to detail and bilingual approach underscored Elite BMW's commitment to providing an exceptional experience for our most valued clients. Illustrator, 2024.
Private Event Invitation
Designed graphics for various social media channels, including Instagram and YouTube, aiming to maintain a fun yet sophisticated image. Created using Photoshop 2021 and 2022.
Social Content
FORD
Although Ford had it’s start as a German Manufacture, you can’t deny— there’s just nothing more American feeling than a Ford Truck, or a Mustang muscle car. Certainly! So, while my time working with Great Neck Ford in Long Island, New York, was brief, I had the opportunity to create some of my favorite print ads. Their brand embodies the spirit of Americana, so I aimed to capture the essence of classic 1950s car advertisements while featuring a modern 2023 vehicle.
Both print Ads were made for in-store use, and created in Photoshop 2023.