PRODUCT MOCKUPS
Secret Aardvark Sauce Label Redesign
An Oregon pantry staple, this Habanero Hot Sauce label redesign was to create a more cheeky & modern version of our favorite hot sauce: Secret Aardvark. Originally redesigned in Illustrator, 2022, then made into a full product mockup using Photoshop in 2024.
If you're someone who was born in the 90’s, you might recall a cartoon called "Secret Squirrel." So, when I first saw the "Secret Aardvark" label, my immediate thought was, "Why isn't he dressed like a spy?" This initial impression inspired me to design a new label, capturing the whimsical and covert charm that the name evokes.
The original design is full of charisma and is immediately recognized by any local — but I couldn’t shake the feeling that I could present our iconic Aardvark in a new & fun light. I wanted to ensure I preserved its original charm while giving it a fresh look.
COLORS
Logo Variations
The color palette is intended to evoke a sense of spiciness, warmth, and fiery intensity. Both colors were chosen to create a dynamic and captivating visual experience, ensuring that the design not only stands out but also resonates with the spicy essence of the product.
DESIGN Variations
WORKING GIRL BREWING COMPANY
"Working Girl Brewing Company," a personal project that combines a cute and girlish aesthetic with a playful beer can design. Created using Adobe Illustrator for the logo and front side design, and Photoshop for the mockup, this piece reflects a blend of creativity and simplicity.
Completed in 2024, this project is a heartfelt attempt to bring a touch of charm and a feminine playfulness to beverage branding.
Logo in Black & White
The color palette and use of soft primary color variants are meant to give off a youthful & energetic vibe. By incorporating gentle hues of blue, red, and yellow, the design evokes a sense of playfulness where subtle yet vibrant colors create a visual that feels both fun and inviting.
Typeface used
Henry’s Honey
All that glitter’s is not gold— sometimes it’s honey. This product design created from a prompt which had us create a honey jar label mockup. I thought that nothing could compliment the brilliant color of golden honey more than a delicate gold-leaf style label. Created in Adobe Photoshop, 2020.
